Cost Benefit Ratio – Every 1 rupee spent in iodized salt, provides benefit amountingto almost 80 rupees.
Linkage with GDP – contribute to 1.25% in GDP.
The success of the salt iodization program in India rests on "Panchayat"-the five major pillars, which areapplicable large-scale food fortification of all five staples.
Sound Scientific Research—Policy--Program and Political Commitment-- Private Sector Participation -- Partnerships with development agencies for People.
Today, 99 percent of the iodized salt produced inthe country is by the private sector.
Private sector plays a crucial role in sensitizing the population about food fortification through CSR initiatives.
Fortification is one of the most scalable, sustainable and cost effectiveapproach to fight hidden hunger.
Promotion of +F Logo as a key point for media workshop.
92% of the population has now access to iodine salt as per survey.
He also suggested the tag line– Food with + F logo – Ask for it, look for it, use it andspread the word.
Iodine-yuktnamakpratidin, buddhi or swasthrakhesurakshithar din
Daily intake of iodised salt-a healthy habit .